Meta HUB COCA-COLA LATAM

In partnership with Lumx, Little Devil developed 4 immersive and gamified research experiences within the Roblox metaverse for Coca-Cola's Human Insights department. These dynamics were accessed by more than 400 participants from Brazil and Mexico, through a city model, containing individualized apartments, markets for shopping research, a tower for focus groups and 4 different games to make the process lighter and more fun.
Innovative research was carried out, seeking information about the use of the metaverse, the world of games and the consumption behavior of users, as well as dynamics mimicking practices carried out in the physical world in order to compare the results.